---
title: "Redefining Dropshipping: How Orderchamp is supercharging the wholesale playing field"
description: Revolutionise wholesale with Dropshipping by Orderchamp. Say goodbye to inventory risk and hello to profit-boosting solutions.
image: https://blog.orderchamp.com/hubfs/Image-12.jpg
---
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DROPSHIPPING
# Redefining Dropshipping: How Orderchamp is supercharging the wholesale playing field
Revolutionise wholesale with Dropshipping by Orderchamp. Say goodbye to inventory risk and hello to profit-boosting solutions.
[Orderchamp](https://blog.orderchamp.com/en-us/author/orderchamp)
Oct 19, 2023
---
Table of Contents
> ### Running an independent retail business in today's market can be challenging. The ever-changing macroeconomic environment has left many brands burdened with excess [inventory](https://blog.orderchamp.com/en-us/mastering-inventory-risk), while retailers have a risk-averse appetite in buying new stock. At Orderchamp, we understand these challenges and are dedicated to revolutionising the wholesale game. Through our cutting-edge technology, we're introducing a completely new way for retailers and brands to connect: supercharging direct-to-consumer for brands through retailers, also known as Dropshipping.
### **Say goodbye to inventory risk**
Over the past years, dropshipping has gotten a bad reputation. Terms like"bad product quality", "long delivery times", "lousy customer service" and "low margins" have become synonymous with the practice. But today, we're putting an end to that era. The truth is, many retailers and brands have been dropshipping for years, calling it integrated purchasing or backorders with their [suppliers](https://blog.orderchamp.com/en-us/unleash-your-shopify-stores-potential-with-the-right-dropshipping-brands). The concept is here to stay; it just needs the right technological support. At Orderchamp, we're therefore redefining what dropshipping should look like going forward, building upon the success we've had in reimagining the wholesale industry.
### **Introducing Dropshipping by Orderchamp**
With Dropshipping by Orderchamp, we've seamlessly connected our *easy-discovery* marketplace to *direct-to-consumer* delivery. This empowers retailers to be in full control, enabling them to decide which items to keep in stock through Orderchamp Purchasing and which items to have shipped directly from brands to customers via automated integrations with Orderchamp Dropshipping. Our platform takes the hassle out of finding, connecting, and transacting with new and existing retailers for brands, facilitating expansion into B2B2C without the need for extensive consumer marketing.
We're excited to embark on this new step in our wholesale journey. With over 6,000 premium brands and 150,000 retailers on our platform, powered by the best technology-driven infrastructure, we're positioning ourselves as the undisputed core of next-generation wholesale trade. Our mission remains clear - empowering independent retailers and brands to succeed in tomorrow's market.
CEO, ORDERCHAMP Joost Brugmans
### Maximising success: benefits for retailers and brands
The old dropshipping model had its flaws. Retailers struggled to find noteworthy vetted brands that would help them *differentiate* and stand out. Sourcing new niche brands often felt like searching for a needle in a haystack, and partnering with the wrong brands could damage a retailer's hard-earned brand identity. Additionally, non-transparent pricing and manual contracts made it challenging to control profit margins effectively. It's time for a change.
With our new solution, any store can transform into a risk-free '*verticalized niche marketplace*' instantly, offering top-notch complementary [products](https://blog.orderchamp.com/en-us/home-and-living-dropshipping-gems) to skyrocket their business, without buying inventory. What sets us apart is our premium network of brands, strong margins, operational support, and state-of-the-art technology. By partnering with Orderchamp, retailers and brands can increase revenue, reduce costs, minimise risk, and save valuable time.
| NEXT GENERATION RETAIL ### How we redefine dropshipping with our premium brands | | | | |
| --- | --- | --- | --- | --- |
|  ##### Premium quality items |  ##### Up-to-date inventory |  ##### Strong profit margins |  ##### Fast & reliable delivery |  ##### Excellent customer service |
### Expanding our reach: omni-channel and physical retailers
While our initial focus is on integrating with e-commerce systems and providing robust APIs for seamless connections, we're also committed to tailoring our platform to the needs of omnichannel and physical retailers. In the near future, physical retailers will have the capability to instantly place dropshipped backorders with their connected brand base, whether it's from their physical store to their store, the customer's address, or anywhere in between. We're building omnichannel services that empower retailers to take their dropshipping game to the next level.
### **How dropshipping works: a simplified process**
[Dropshipping](https://blog.orderchamp.com/en-us/how-to-start-dropshipping) is a retail fulfilment method that eliminates the need for retailers to keep physical inventory in stock. Here's how it works:
### 1. List item in webshop
The retailer lists and displays products in their online store, even though they don't physically possess the items.
### 2. Forward the order
When a customer places an order and makes a purchase, the retailer forwards the order and shipment information to the brand.
### 3. D2C delivery
The brand then processes the order, packages the product, and ships it directly to the customer on behalf of the retailer.
### **A win-win for retailers and brands**
Dropshipping offers a range of advantages for both retailers and brands. Retailers benefit from reduced inventory costs, increased cross-selling capabilities, lower overhead expenses, and the ability to offer a wide range of products without the risk of not selling them. On the other hand, brands unlock additional sales channels, and can sell 'directly to consumers' without the need to set up their own consumer marketing practices, leveraging the expertise and network of third-party retail stores.
### Start your dropshipping journey with Orderchamp today
Thousands of premium items in your store with *zero investment in inventory.*
[SIGN UP TODAY](https://www.orderchamp.com/dropshipping)
---
[DROPSHIPPING](https://blog.orderchamp.com/en-us/tag/dropshipping)
## Similar posts
DROPSHIPPING
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This article will help you boost your Shopify store's profitability and credibility and show how Orderchamp can play a crucial role.
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### [How to start dropshipping: the ultimate guide](https://blog.orderchamp.com/en-us/how-to-start-dropshipping)
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WHOLESALE
### [Orderchamp’s perspective on the future of retail](https://blog.orderchamp.com/en-us/orderchamps-perspective-on-the-future-of-retail)
The retailer is in full control, enabling them to decide which items to keep in stock through Orderchamp Purchasing and which items to have shipped...
Joost Brugmans Oct 25, 2023
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