Spring Trends 2024: embrace the season of renewal
Infuse your store with the vibrant energy of spring! Explore the latest trending colors, fabrics, and scents to elevate your product offering and...
Tips for creating a seasonal shopping experience that boosts sales, online and in-store
First impressions sell, especially in retail. Whether you run a physical shop, an online store, or both, a well-curated and visually appealing presentation is no longer optional, but a key part of your strategy.
Good visual merchandising doesn’t just make your shop more attractive, it also helps your customers find what they didn’t know they were looking for, encourages impulse buys, and makes customers come back for more!
June is the perfect time to refresh your store and rethink how you present your assortment. From seasonal displays to digital merchandising, this guide offers practical, easy-to-apply tips for retailers who want to create a more impactful store experience, and make the most of the Orderchamp Marketplace to support their growth.
When the weather changes, so do customer habits. Reflecting the season in your store’s look and feel keeps your brand relevant and appealing. When customers walk into your shop or browse online, they should feel connected to the time of year. For instance, summer calls for lightness, simplicity and energy. Your displays should reflect that, both in the physical environment and digitally.
For physical stores, think about how to bring summer indoors. Use light fabrics like linen or cotton, display items in woven baskets, and add seasonal accents such as dried flowers, seaside props, or soft natural textures. Consider reducing visual clutter—summer styling benefits from space and breathing room.
Great merchandising isn’t about showing everything, it’s about showing the right things in the right way. A strong display tells a story. It invites customers to imagine how products fit into their daily lives or their seasonal needs.
Instead of grouping items strictly by category (e.g. all mugs, all candles), try combining products that go together in a lifestyle setting. For example, pairing candles, linen tableware, and glassware in a “garden dinner party” setup will make each product more desirable.
If your store is visually appealing, make sure your customers see it, even when they’re not physically there. Sharing your aesthetic online helps extend the shopping experience and strengthens your brand identity. It also builds trust: people are more likely to buy from a store that looks cared for and consistent.
Use your social channels to share behind-the-scenes content, styling moments, and display refreshes. Videos showing how you restyle a shelf or unpack new products can perform well on Instagram and TikTok, especially if paired with trending sounds or useful tips.
Tips to market your store’s aesthetic:
You don’t need a large budget or a complete redesign to improve your store’s visual impact. In fact, small tweaks can often deliver the biggest return, especially when they create movement, variation, or storytelling.
Consider how you’re currently displaying products. Is everything at the same level? Is there space to pause between sections? Are your props helping or distracting? Taking a step back and adjusting just a few key elements can immediately elevate the experience.
Quick updates that make a difference:
You can also capture these updates on camera to use in newsletters and social posts. One change, multiple benefits.
Discover the online wholesale marketplace that will make your store thrive. All your online buying in one place from over 6,000 brands
Infuse your store with the vibrant energy of spring! Explore the latest trending colors, fabrics, and scents to elevate your product offering and...
Discover the trends shaping the summer season and curate your store with products that align with your customers lifestyle.
The year-end is peak retail season! Discover how to optimize your holiday strategy by managing inventory, selecting products, and targeting marketing...
Empowering independent retailers and brands with technological solutions to succeed in tomorrow's market.