First impressions sell, especially in retail. Whether you run a physical shop, an online store, or both, a well-curated and visually appealing presentation is no longer optional, but a key part of your strategy.
Good visual merchandising doesn’t just make your shop more attractive, it also helps your customers find what they didn’t know they were looking for, encourages impulse buys, and makes customers come back for more!
June is the perfect time to refresh your store and rethink how you present your assortment. From seasonal displays to digital merchandising, this guide offers practical, easy-to-apply tips for retailers who want to create a more impactful store experience, and make the most of the Orderchamp Marketplace to support their growth.
1. Create a seasonal atmosphere that supports your assortment
When the weather changes, so do customer habits. Reflecting the season in your store’s look and feel keeps your brand relevant and appealing. When customers walk into your shop or browse online, they should feel connected to the time of year. For instance, summer calls for lightness, simplicity and energy. Your displays should reflect that, both in the physical environment and digitally.
For physical stores, think about how to bring summer indoors. Use light fabrics like linen or cotton, display items in woven baskets, and add seasonal accents such as dried flowers, seaside props, or soft natural textures. Consider reducing visual clutter—summer styling benefits from space and breathing room.
Examples of easy summer updates for in-store displays include:
- Switching to light wood or rattan display units for a breezy feel
- Featuring themed assortments like outdoor living, beach bags, picnicware, or summer skincare
- Adding natural touches like green plants, dried lavender, or summery textiles as styling props
For online stores, your homepage should reflect the same seasonal thinking. Refresh your banner images, add new curated collections, and introduce themed landing pages. Try mirroring your physical display logic digitally, for example, if you have a “Summer Essentials” table in-store, create a similar collection online.
Need to fill visual gaps or refresh your assortment? The
Orderchamp Warehouse Sale, live on the 9th of June, offers end-of-season deals from 30% off which is ideal for stocking up on high-margin filler products and clearing budget before the next quarter.
2. Use storytelling to guide your displays
Great merchandising isn’t about showing everything, it’s about showing the right things in the right way. A strong display tells a story. It invites customers to imagine how products fit into their daily lives or their seasonal needs.
Instead of grouping items strictly by category (e.g. all mugs, all candles), try combining products that go together in a lifestyle setting. For example, pairing candles, linen tableware, and glassware in a “garden dinner party” setup will make each product more desirable.
Display ideas that tell a story:
- A “summer brunch at home” table with ceramics, napkins, and serveware
- A shelf dedicated to “holiday must-haves,” including travel-sized beauty items, accessories, and sun care
- A kids’ corner with summer toys, craft kits, and comfy holiday outfits
This type of presentation creates context, helps customers imagine the product in their lives, and encourages them to buy more.
You can also take inspiration from seasonal brand collections on Orderchamp to build unified displays. When multiple products share a colour palette, mood, or theme, your display feels instantly more cohesive.
3. Show off your store’s aesthetic online
If your store is visually appealing, make sure your customers see it, even when they’re not physically there. Sharing your aesthetic online helps extend the shopping experience and strengthens your brand identity. It also builds trust: people are more likely to buy from a store that looks cared for and consistent.
Use your social channels to share behind-the-scenes content, styling moments, and display refreshes. Videos showing how you restyle a shelf or unpack new products can perform well on Instagram and TikTok, especially if paired with trending sounds or useful tips.
Tips to market your store’s aesthetic:
- Share short videos of you resetting a display and combine it with a viral sound on Instagram or TikTok to promote your store
- Take high-quality photos of key corners in your store and regularly update your followers on social media about your store updates!
- Encourage customers to tag your shop when they post about their visit or when they receive products ordered online
- Create a regular 'shelf of the week' or 'new in this corner' series
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Looking for fresh items to feature? Browse the New Products category on Orderchamp to find trend-driven arrivals across home & living, beauty, fashion, and more.
4. Align your offline and online presentation
Today’s customers often move between your store, your webshop, and marketplaces like Orderchamp. That’s why consistency across all touchpoints is crucial. The way you present your products in person should match what people see online. Otherwise, the experience feels fragmented, and trust can drop.
If your store has a light, minimal look, your online channels should reflect that. If you’re focused on vibrant summer colors, make sure your Orderchamp storefront and Instagram feed match the mood.
To keep the presentation aligned, you can use lifestyle photography on your product pages and social media, rather than only white-bacjground packshots. Try to keep your product curation in synch across channels: what’s new in-store should also be highlighted online.
Another way is to repurpose in-store themes (e.g. Summer Skin Care) as online collections and tags. Additionally, you should make sure yo update your Orderchamp storefront regularly with seasonal banners and updated assortments.
A unified visual identity strengthens your professionalism and makes your business easier to trust and remember!
5. Simple changes with big visual impact
You don’t need a large budget or a complete redesign to improve your store’s visual impact. In fact, small tweaks can often deliver the biggest return, especially when they create movement, variation, or storytelling.
Consider how you’re currently displaying products. Is everything at the same level? Is there space to pause between sections? Are your props helping or distracting? Taking a step back and adjusting just a few key elements can immediately elevate the experience.
Quick updates that make a difference:
- Create height variation using risers, crates, or small plinths
- Add a few key props to anchor your display and draw attention (e.g. a mirror, tray, or fabric background)
- Use clear signage to explain collections, themes, or price benefits
- Rotate central displays every two weeks to keep your store feeling active and refreshed
You can also capture these updates on camera to use in newsletters and social posts. One change, multiple benefits.
Final thoughts: why visuals matter, especially now
Good merchandising is about guiding the customer journey. It’s not just what you sell, but how you present it that builds connection, increases sales, and keeps people coming back.
Summer is the ideal time to step back, refresh, and experiment. Customers are in discovery mode so give them a reason to stay, browse, and share. Whether you're fine-tuning your in-store setup or revamping your online shop, use this season to bring your brand’s visual identity to life.
Use this season to:
- Rethink your layout or homepage
- Try new display combinations
- Stock up on affordable additions via the Warehouse Sale on June 9th
- Keep your shop current with weekly on the marketplace
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