In 2019, Orderchamp started with the idea of giving independent retailers and brands a chance to connect outside of the traditional wholesale model by creating an online wholesale marketplace. In the years since, we’ve added 7,000 brands and 150,000 retailers to our global community and have introduced numerous functionalities to help our brands grow their business more efficiently on Orderchamp. Powered by the Orderchamp backoffice, brands can manage their storefront & product information, create & fulfill orders for customers, integrate with our dropshipping solution, sync their product catalog directly from their e-commerce system and more.

As our solution becomes more intricate and our ambitions bigger, we’ve started to outgrow the backoffice. Our backoffice was designed as a console for brands to manage their marketplace presence and orders, making introducing new solutions like Dropshipping by Orderchamp a challenge to fit into the mono-channel design. That’s why we’ve redesigned the brand backoffice to intuitively house all of our wholesale solutions with room to grow in the future thanks to a scalable layout. 

Introducing the multi-channel backoffice

With exciting projects lined up, we went back to basics looking at our interface and seeing where we could make it more adaptable and user-friendly. When it comes to the brand backoffice, we identified three key requirements:

• Support for multiple sales channels
• More focus on pending items and quick actions
• Tools for improving performance

Support for multiple sales channels

We currently offer two sales channels for brands to sell their products to B2B customers: the marketplace and dropshipping. Each channel comes with a unique set of configurations and features like setting up bulk pricing for your marketplace storefront and enabling selective distribution for your dropshipping solution. 

That’s why we’ve created a new dedicated section in the backoffice for your sales channels. In this section, you can directly configure and manage the sales channel, from channel-specific settings to feature sets just for that sales channel. The rest of the menu items contain universal settings for managing orders from all Orderchamp sales channels. This makes it easier and faster to find the information you need.

More focus on pending items and quick actions

The main page of the backoffice, known as your dashboard, has also gotten an overhaul. We’ve removed superfluous information and put the focus on the most important things so that you can get a quick overview of the performance of your channels without needing to dive into the different backoffice sections. The dashboard has been split into three main sections:

1. Your Performance Overview provides a snapshot of your order and revenue development for all Orderchamp sales channels in the last 30 days. You can dive deeper into the different metrics broken down by sales channel in the Analytics section.
2. The Open Tasks section shows you the outstanding actions that require your attention like unconfirmed orders, unread messages, reported order issues, etc.
3. Under Announcements you’ll be able to review important product updates, new features and upcoming Orderchamp events. This section replaces the Inbox, Updates and notification banner featured in the old dashboard design.

Aside from the changes to the main dashboard, every sales channel will have its own dashboard with an overview of the most important items related to the channel.

Tools for improving performance

One of the questions that we often get is “How do I increase the visibility of my storefront to get more sales?”. Naturally, as a brand your primary focus is on driving orders and fostering new customer relationships. That’s why we’re introducing a new recommendation system under the Marketing section that gives you timely and actionable tips on how to engage your customers and boost your orders through your Orderchamp sales channels. We’ve also introduced a new Ranking section in the Marketplace sales channel so that you can benchmark against similar brands and take action to improve your marketplace ranking.

Recommendations

In the refreshed Marketing section, you’ll find all the tools needed to develop your business from sending out mass messages to (prospective) customers, targeting your abandoned carts, setting up promotional offers and more. 

The Recommendations on the Marketing homepage are triggered based on your actions. So, if for instance you add a new product collection, then you might receive a recommendation to send a Brand Campaign to your customers and followers informing them of your new collection. Every recommendation is actionable and can help you boost your performance through the use of a marketing tool. Think of it like your marketing assistant, spotting opportunities for you to improve your performance and finding the right tool with which to do it!

Ranking

In the new Ranking section in the Marketplace channel, you’ll see where your brand ranks in the different Marketplace categories, how your margins compare to others and the tools you can use to improve both. You can use the storefront filter at the top of the page to view your Marketplace ranking per storefront. The Ranking factors at the bottom of the page are actionable sections that we encourage you to use to influence the visibility of your brand on the Marketplace.

With a new setup for multi-channel usage, a more focused dashboard and resources for growing your business, we’ve redesigned the backoffice to be an intuitive tool to empower your business decisions. Thanks to a more streamlined view, your important actions are just one click away and it’s now even easier for anyone in your organization to make changes quickly and confidently. The new design also facilitates multiple sales channels like the marketplace, dropshipping and even more in the future! See the next section for a full list of changes.

Changes to the backoffice

• Account settings: general settings like user profiles and company details have been moved to the top menu when clicking on your name
• Navigation: the menu has been split into two sections, one for general overviews and tools of all your Orderchamp sales channels, and one for managing sales channel-specific settings
• Dashboard: the dashboard has been simplified into 3 main sections to give you a quick overview of important updates, actions and performance metrics
• Subscriptions & contracts: all subscriptions and contracts for your different sales channels can now be found under the ‘Finance’ section
• Storefront management: your storefronts are managed in the Sales Channel section, making it easier to make changes to your marketplace or dropshipping storefronts. To view your storefront, click on the eye icon next to the sales channel name
• Inbox: the inbox to engage with customers has been moved out of the side menu and can now be found in the top menu for quick access
• Exports: there is now a dedicated export page in each section where you can create an export, for instance: Products, Orders and Invites
• Performance page: this page has been revamped and you can now track your marketplace performance under the Ranking section of the Marketplace sales channel
• Margin of products: your margin performance compared to other brands/categories on the marketplace has been moved to the Ranking section of the Marketplace sales channel
• Best Price Guarantee: this feature has been moved to the Ranking section of the Marketplace sales channel
• Potential buyers: Potential Buyers has been renamed to Abandoned Carts and can now be found under the ‘Marketing’ section
• Dropshipping: the dropshipping functions are now combined in the Dropshipping sales channel: easily manage your dropshipping storefront, products, access requests and pricing
• Shipping and Returns: you can now manage your shipping and return preferences per sales channel under their Settings section
• Customer and product analytics: this data has been removed for now, but an overview of your Top Customers will be added back to the Analytics page at a later moment
• Retailer information in Abandoned Carts: for privacy reasons, some retailer information will no longer be shown when sending a message to a retailer with an abandoned cart like their website, Instagram handle and full address

With the new backoffice design, we hope that brands will be able to find and act on information a lot faster. The introduction of a multi-channel focus will also enable us to scale and add to the Orderchamp solutions as per the needs of our brands. Thanks to the continuous and open feedback from our community, we’ve been able to transform from an online wholesale marketplace into a multi-channel wholesale solution to help brands sell in various ways. Collaboration is one of our core values at Orderchamp, so we invite all our brands to explore the new backoffice and leave us their feedback. 

The revamped backoffice is just the start, so be sure to keep an eye out for more exciting releases to come!