As we bid farewell to 2024, we can’t help but feel a sense of pride and excitement for all that we’ve accomplished this year. From impactful product updates to remarkable partnerships and community, it’s been a year of transformation and growth at Orderchamp. While we celebrate the milestones of the past year, we also look ahead to 2025 with anticipation—ready to continue helping brands and retailers succeed in the fast-evolving B2B and wholesale space.
Let’s take a deeper look at some of the highlights of 2024 that shaped our journey—and what we believe will define the future of B2B commerce.
One of the most significant updates to our wholesale marketplace was the introduction of AI-powered search. Traditional search functions, that work based on whole phrase or word matching, can often be too generic, making it frustrating for retailers to find the exact products they need. By leveraging AI technology, we were able to provide an intuitive and lightning-fast search experience that delivers more relevant and accurate results. This means less time spent searching and more time spent finding exactly what you need to grow your business. Try searching for inspiration with terms like “boho jewelry” or “mid-century modern furniture”.
Another major milestone in 2024 was the complete redesign of our brand environment, known as the backoffice. As our platform evolved to support more types of relationships between brands and retailers, it became clear that we needed a more intuitive and scalable system to manage multi-channel sales. This led to the introduction of our multi-channel backoffice, built to make managing your sales across both our marketplace and dropshipping channels easier than ever.
With dedicated sections for each sales channel, brands can now seamlessly manage products, configure
This update wasn’t just about improving how brands manage their operations today—it’s a future-proof foundation for what’s to come. And with one of our biggest additions to the backoffice on the horizon in 2025, we’re excited to continue building solutions that empower brands to scale and succeed.
2024 was a year of strong relationships, both within our community and with new brands. We’re proud to have played a part in fostering over 33,500 new brand-retailer connections. Every connection is an opportunity for growth—whether it’s a small retailer discovering a new product or a brand finding new distribution channels.
This year, we also welcomed some incredible names to our B2B marketplace, including Lego, Full Circle Brands, Babymoov Group, Bolsius, Victorinox, Seepje and much more. These iconic brands trust Orderchamp to help them streamline their B2B sales and connect with retailers around the world. Their arrival is not only a testament to our platform’s growing influence but also highlights how Orderchamp is becoming the go-to platform for brands seeking to modernize their wholesale processes.
We’re incredibly grateful for the partnerships we’ve forged over the past year, and we’re looking forward to continuing to support the growth of brands big and small.
One of the most exciting parts of 2024 has been seeing the incredible products that have captured the attention of our retailers. Whether it’s iconic licorice from Klepper & Klepper, beautifully crafted mugs from Eulenschnitt, or luxurious jewelry from Bazou, there’s no shortage of trending items on our platform. In addition, Dippy candles and ByBazz fragrance cubes made waves as some of the most popular products this year.
We’ve always believed in the power of great products to inspire and drive business, and 2024 was no exception. The diversity of our marketplace and dropshipping solution—from everyday essentials to unique luxury items—underscores the wide array of opportunities available to brands and retailers. If there’s one thing we’ve learned this year, it’s that there’s something for everyone in the world of B2B commerce.
In 2024, Dropshipping by Orderchamp became a key driver of growth for both brands and retailers in our community. Since its debut in late 2023, the service has allowed brands to effortlessly expand their reach, connecting their digital catalogs to a growing network of online retailers with minimal effort. This year, we not only saw the network of dropshipping retailers grow but also improved the solution’s functionality to make it even easier for brands to scale. With core features like our seamless Shopify integration, which automates everything from inventory management to order fulfillment, brands were able to grow their points of sale while retailers gained access to top-quality products from brands like Pip Studio, Pole to Pole, and Bazou—without the burden of upfront inventory costs. The continued expansion of the service contributed to the overall growth of the Orderchamp community, and we’re thrilled to see how this innovation has helped both brands and retailers succeed. Looking ahead to 2025, we’re excited to further improve and expand the dropshipping experience, making it an even more integral part of the Orderchamp ecosystem.
As we enter 2025, we’re already hard at work on one of our biggest releases yet—a transformative release that will further help brands and retailers excel in the digital age. While we can’t reveal too much just yet, rest assured that what’s coming will revolutionize the way you connect with your customers and grow your business. It’s one of our most exciting developments to date, and we can’t wait to share more in the coming months.
But beyond our own product developments, we’re also keeping a close eye on the future of B2B, wholesale, and retail. We believe 2025 will be a pivotal year for the industry, driven by key trends such as:
The rise of AI and automation in B2B
AI is already transforming how businesses engage with customers, but in 2025, we expect it to play an even more prominent role in B2B sales and operations. According to McKinsey, AI-powered tools are becoming integral in streamlining processes such as demand forecasting, personalized pricing, and customer engagement. Automation is also set to reduce the time spent on manual tasks, allowing teams to focus on strategy and customer relationships. Tools like AI-driven search, automated stock updates, and predictive analytics will be essential in ensuring companies stay ahead of the curve.
A surge in digital and hybrid trade shows
The pandemic accelerated the adoption of digital trade shows, but we’re now entering an era where hybrid events—combining digital and physical experiences—are becoming the norm. Statista predicts that in 2025, businesses will be expected to engage with B2B customers in a seamless online-offline environment. Digital fairs, virtual showrooms, and webinars will become powerful tools for brands to connect with retailers and distributors in a personalized and interactive way, all while cutting down on travel costs and reaching a wider audience. See how we’ve embraced this new hybrid landscape with our omni-channel partnerships!
Sustainability and ethical sourcing as a key factor
Sustainability will no longer be just a buzzword in 2025; it will be a fundamental business pillar. Companies are increasingly being held accountable for their environmental and social impact, and this is especially true in B2B. Buyers are looking for suppliers that not only offer competitive pricing but also align with their sustainability goals, a trend which Deloitte notes is only growing more year-on-year. Ethical sourcing, carbon footprint reduction, and the use of eco-friendly materials will be top priorities for businesses looking to stay relevant. To help retailers find suppliers with like-minded values, we offer an array of filters to find sustainable, vegan, local and certified products on our wholesale marketplace.
Omnichannel experience for B2B buyers
Just as B2C companies have embraced omnichannel strategies, B2B companies are starting to adopt a similar approach. According to Retail Dive, in 2025, B2B buyers will expect to engage with brands across multiple touchpoints—whether it’s via mobile apps, e-commerce platforms, or in-person events. Creating a consistent and integrated experience across digital and physical channels will become crucial for businesses that want to keep their customers satisfied and loyal.
The shift toward personalization and customization
Research from Accenture shows that the push toward hyper-personalized B2B experiences will intensify in 2025. From customized pricing and discounts to personalized recommendations based on purchasing behavior, B2B businesses will invest in creating tailored experiences for their customers. Companies that use data-driven insights to better understand the needs of individual clients will build stronger relationships and increase loyalty.
As these industry trends unfold, Orderchamp is here to help your brand stay ahead. Our evolving platform already supports AI-powered search for smarter product discovery, seamless management of multiple sales channels, and data-driven tools to optimize your marketing strategies. Whether it’s embracing automation, reaching new markets through digital fairs, or delivering personalized shopping experiences, our solutions are designed to empower your business in this fast-changing B2B landscape.
Before we wrap up, we want to extend a heartfelt thank you to our incredible community of brands, retailers, and team members. 2024 wouldn’t have been possible without your trust, collaboration, and hard work. Together, we’ve made significant strides in advancing the future of B2B commerce, and we can’t wait to continue this journey with you into 2025.
Here’s to an even bigger and better 2025—together!