Case Study: How Home67 reached new retailers via Orderchamp

Introduction

In this case study, we explore how Home67 leveraged Orderchamp’s sales channels to start selling B2B online, expanding their market reach and expanding their B2B sales touchpoints. After an insightful conversation with Tess, who runs the operations and sales in Home67, we unveil the strategies that have driven their remarkable sales growth since partnering with Orderchamp.

Home67, a now well-known name in the home decor industry, started as Veer Carpets in the Netherlands and Belgium and grew into a recognized lifestyle brand offering home accessories and furniture. Being a family-run business, their B2B sales were mainly done in a more traditional and offline way, going through their showroom and in-person meetings. Thanks to a push from Tess, Home67 started exploring the opportunities of going online, recognizing the need to expand their network, reach new markets, and grow sales in a less-resource intensive way.

Looking for a low-risk way to explore online sales, Home67 turned to Orderchamp as their first digital B2B channel. The marketplace’s no-cure, no-pay model provided an easy way to access new markets without the significant upfront investment of building their own webshop. With support from an account manager and free tech assistance, Home67 quickly launched their storefront. After seeing success in connecting with new retailers, they didn’t hesitate to take advantage of Dropshipping by Orderchamp as soon as the service launched. Since all their product data was already in the Orderchamp system and they were already familiar with dropshipping, the transition was seamless.

Home67's approach to selling online

Home67’s goal was clear: to expand their international reach and visibility. Before opening their first online sales channel with Orderchamp, they first re-evaluated their business operations and online potential.

At the time Home67 partnered with Orderchamp, their processes were semi-automated, with two digital systems in place: a Product Information Management (PIM) system for product data and a fulfillment system linked to their warehouse. These systems provided a basic overview of their operations, but many tasks were still manual, including inventory management, order processing, and handling multiple sales channels separately. Without an integration between their different sales channels, this set up meant they would have to manually update and ensure consistency across all platforms.

Recognizing that they were ready to move online but not fully equipped to digitize every aspect of their business, Home67 needed a partner that could work with their current processes while offering a user-friendly, efficient digital sales solution. Orderchamp stood out as the ideal choice, providing a straightforward platform that allowed them to start selling online with minimal effort, and without needing to change their existing workflows.

Bringing offline products online with Orderchamp

Once online, the features within Orderchamp’s backoffice, played a crucial role in helping them to achieve their goals. Here’s how their strategy with Orderchamp unfolded:

• Before publishing their storefront, Home67 performed internal audits on their pricing, product catalog, and shipping options to ensure the most attractive conditions on Orderchamp. This would allow them to be competitive and meet market demands while remaining profitable.
• Once online, they started participating in Orderchamp marketplace events to increase visibility among potential B2B customers and boost sales.
• Additionally, they actively utilized Orderchamp’s marketing tools, such as sending targeted Brand Campaigns to prospective customers about offers and promotions.
• Once Dropshipping by Orderchamp became available, it was a natural next step for Home67 to integrate this channel into their strategy. Since they were already selling through the marketplace, most products and settings could be transferred helping them be up-and-running in just a day.
• They used the Selective Distribution feature to approve retailers for dropshipping through Orderchamp, safeguarding their brand identity.
• From there, they looked at optimizing their strategy such as customizing their product catalogs per sales channel and geographic region to provide competitive pricing and tailored shipping options.
• They then engaged with customers via Orderchamp’s chat function to offer personalized support and enhance their shopping experience.
  

Achieving growth with a multi-channel strategy

Since partnering with Orderchamp, Home67 has expanded its reach beyond the Netherlands and Belgium, entering new markets like Germany and building a completely new retailer base. Thanks to Orderchamp’s intuitive backoffice, their team can easily manage both marketplace and dropshipping sales channels on a single platform, streamlining operations without requiring major time or financial investments. Even when Tess is on holiday, other team members can easily step in and manage the work. This ease of use has helped Home67 optimize performance and proactively grow their storefront. Home67's dropshipping channel on Orderchamp now accounts for over 50% of their sales.

“Orderchamp is the easiest platform to work with. Its set up is straightforward, simple, and user-friendly, making it easy for anyone on our team to navigate and use.”

This partnership has provided Home67 with the tools to reach an entirely new customer base that they wouldn’t have accessed otherwise, while significantly expanding their brand awareness and driving continuous international growth. They identified three key benefits that have contributed to their 159% sales growth:

The integration of both marketplace and dropshipping solutions through Orderchamp has been essential for Home67 in achieving its goals of expanding its international reach and boosting online B2B sales. This partnership illustrates how the user-friendly tools of Orderchamp allow offline brands to easily introduce and grow additional online channels without the hassle. By leveraging Orderchamp’s solutions, Home67 has not only exceeded their own expectations, but also taken a significant first step toward digitizing its business operations and unlocking new growth opportunities.

Key takeaways

Home67 started as a completely offline supplier of home decoration, selling to their B2B customers through showrooms, tradeshows and direct sales. Since partnering with Orderchamp, they’ve been able to add new online sales channels, growing their business beyond borders quickly and risk-free. Thanks to Orderchamp’s features, like the marketing tools and chat function, they were able to direct the tempo of their own growth. This collaboration positioned Orderchamp as a vital partner in their operations, allowing Home67 to access a previously unreachable customer base and marking an important step toward digitizing their business operations.

The partnership illustrates how manual and digital processes can work together seamlessly. By selling on Orderchamp’s marketplace of 150,000+ verified retailers, Home67 were able to expand their reach and gain access to an entirely new customer base, leading to a significant increase in sales. Furthermore, thanks to Orderchamp’s suite of sales channels, Home67 was able to start dropshipping in no time, giving their customers more ways to buy their products. This collaboration has allowed Home67 to expand their B2B business without requiring significant time or resources, giving them the freedom to focus on what matters most—driving their business forward.

Looking ahead, Home67 is focused on further expanding and automating their processes. They understand that to achieve this, they must digitize more of their operations, a challenge complicated by their extensive product assortment and diverse sales channels. However, they are enthusiastic about this transformation, recognizing the growth potential that fully integrated and automated systems can offer. These systems will streamline operations and enhance overall efficiency.

To kick off their automation journey with Orderchamp, Home67 is working with Orderchamp’s tech support to set up an API connection with their PIM and fulfilment systems. This connection will enable real-time communication of product and order information between their own channels and those of Orderchamp, increasing operational efficiency and decreasing manual work.