Why B2B e-commerce deserves the same rating as B2C e-commerce

Within marketing, a comparison is often made between B2C and B2B marketing. This comparison is usually made for e-commerce in general. But whatever relationship you have with your client, you always communicate with a person. Principles that

What is the secret of all those great brands on Instagram? Watch our webinar!

You see them more and more often: Instagram company account of beautiful brands with a cool feed. With their own branding, they present products that catch a lot of likes. It is often webshops with many involved followers on Instagram that take care of

How do you protect your (web) store against the competition of large players from abroad?

Distinguishing yourself in this ever-growing retail industry is a challenge. As a local retailer, it is difficult to compete with the major players and the increasingly popular Chinese suppliers. They are usually cheaper and the delivery terms and service are

Why we advise against your own B2B web store

A few years ago we saw a trend arise; every brand or supplier wanted a web store for its B2B part. However, a simple adjustment to the sometimes existing web store is not. A complete B2B webshop that is equipped with

Online purchasing needs to be modernized

While we have seen tremendous progress in online business in the consumer world in recent years, it seems as if the B2B segment has missed this transition. In any case, online wholesale is lagging far behind. Sure we see

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