Why obtaining more data is so important for Retailers

Retailers are eager to respond to the rapidly changing needs and wishes of their customers. That is of course not possible if you do not know what those needs and wishes are. Data-driven decisions are the foundation of your sales success, but that is

Why offline shopping still wins

The enormous rise of e-commerce has led retailers to think critically about the role of their physical stores. The prediction was therefore that all consumers would only make their purchases online. Because why still

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