Within marketing, a comparison is often made between B2C and B2B marketing. This comparison is usually made for e-commerce in general. But whatever relationship you have with your client, you always communicate with a person. Principles that
You see them more and more often: Instagram company account of beautiful brands with a cool feed. With their own branding, they present products that catch a lot of likes. It is often webshops with many involved followers on Instagram that take care of
Distinguishing yourself in this ever-growing retail industry is a challenge. As a local retailer, it is difficult to compete with the major players and the increasingly popular Chinese suppliers. They are usually cheaper and the delivery terms and service are
A few years ago we saw a trend arise; every brand or supplier wanted a web store for its B2B part. However, a simple adjustment to the sometimes existing web store is not. A complete B2B webshop that is equipped with
Nowadays you can no longer walk into a boutique or catering establishment without it having an authentic retro-vintage vibe. From hip coffee shops to concept stores with home & living: old is the new modern! Many smart entrepreneurs respond to this.
Retailers are eager to respond to the rapidly changing needs and wishes of their customers. That is of course not possible if you do not know what those needs and wishes are. Data-driven decisions are the foundation of your sales success, but that is
It is now clear that the B2B commerce world is facing a major challenge. Besides all the problems related to digital ordering processes, there is an even bigger problem: findability of your brand or (web)shop. In B2C-commerce it is relatively easy to find your brand or (web)shop.
Consumers benefit daily from easily making all their purchases from retailers online. But what about the retailers themselves? They too are increasingly able to easily purchase unique products for their store online. This is easy at Orderchamp
While we have seen tremendous progress in online business in the consumer world in recent years, it seems as if the B2B segment has missed this transition. In any case, online wholesale is lagging far behind. Sure we see