Meet our must-have lifestyle brand Vosteen

Do you know our German Home & Living brand Vosteen already? To find out more about the brand, we spoke with Manager Import & Expert Rafael Vosteen. In this interview, he tells more about the history of the 80-year-old brand that is now run by the third generation of the family. In addition, as a true connoisseur, Vosteen presents some important trends from the world of floristry, decoration and lifestyle. Enjoy reading!

Can you tell us a bit more about Vosteen ?

“Vosteen is a family business that has existed since 1933. In the beginning we were a seed and horticultural company, but today we have grown along with the wishes of our customer. Many garden centers are now also flower shops selling decorative items and gifts. Our range has grown enormously as a result and we now offer all kinds of ceramics, vases, dried flowers and many more accessories for gardening and home decoration. ”

Which values imposes Vosteen in particular emphasis in the design of the collections?

“We have our own in-house designers, with whom we meet regularly to see what's going to be trending next year, in order to put together and shape our collections. Of course we also receive information from larger agencies, but the most important thing is our customer contact in terms of inspiration, which of course always yields a lot and so that we can best respond to the needs of our customers. They are central to our mission. That is why we also have a YouTube channel where we recently visited one of our customers. “

How often do you launch new collections and what are the bestsellers?

“We have two collections every year. A spring / summer collection, which can already be found on Orderchamp, and the autumn / winter collection of 2021, which can also be seen online in the catalog on our website. This year, natural materials are very trendy: you will find them especially in our wicker baskets and wooden decorations. Articles made of metal are also very popular. Compared to, for example, ceramics, these natural materials have a slightly different appearance and are much more innovative. ”

Why did you choose Orderchamp as your B2B sales channel?

“It's a great platform that offers retailers many exciting options, such as free shipping and Order now, pay later. As soon as we heard about Orderchamp, we were immediately enthusiastic and wanted to be a part of it. We are very satisfied with the platform and the young team behind Orderchamp that always offers us a good service. “

Have you become enthusiastic and do you want to discover more products from this brand? Then view all home decorations and lifestyle products for indoors and outdoors from Vosteen .

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