Find out more about the success of the Dutch brand Babyzus

Do you know our popular brand Babyzus already? We interviewed makers Femke & Maaike, the ladies behind this trendy baby brand. In this blog you can read more about the history of Babyzus and the trendy maternity gifts, what makes the brand so special and how Orderchamp helps them open the doors to international markets. Enjoy reading!

How did Babyzus originate?

“We started with Babyzus 2.5 years ago, when we were both pregnant ourselves. We both had a baby boy in 2017, 3 days apart! Because of the birth of our sons, we came to create original products for little ones. We are very creative ourselves and thought with many baby products: "We can do this better ourselves". We started with pacifier cords, simply via Instagram. First on our personal Instagram accounts, and then later on a separate account. We received a lot of enthusiastic responses and sales grew enormously. In the beginning we just did it in the evenings next to our regular work. Due to the success of Babyzus, we have both been able to quit our jobs and have focused on our brand full time. Our goal is to make Babyzus an even greater success. We are currently still just the two of us and get some help from time to time, but we don't have any permanent employees yet. ”

What does the range consist of?

”It all started with pacifier cords, teething rings and car tensioners. All kinds of products with beads! We make everything ourselves, so that a lot is possible in terms of color combinations and we have put as many of these on Orderchamp as possible. From extremely colorful to more natural, there is something for everyone. We've made them to match different colored strollers and buggies. We have 3 types of pacifier cords on Orderchamp: silicone beads, a beechwood collection and combinations thereof. Beech wood, for example, has a very natural appearance and remains good for a long time! A pacifier clip is a tool and must therefore be safe to use. Since last week we also sell the mini collection on Orderchamp, especially for newborns! ”

What is your experience with B2B sales?

“We had not yet thought about B2B sales, until we were suddenly approached by Orderchamp! We then had a very nice conversation. We thought it would be interesting and we were curious what it could mean for Babyzus. Business to business is of course a completely different sport! We think it is very cool that we are at many different points of sale thanks to Orderchamp. There are now even about 25,000 children with a Babyzus pacifier! ”

What type of retailer usually buys from you through Orderchamp?

“It is mainly retailers from the Netherlands and Belgium who buy from us via Orderchamp. But last week, for example, we received a large order from Germany! It would be great if we could gain even more exposure within Europe and continue to operate internationally. In Germany and France pacifier cords are still very outdated, so there are many possibilities for us here! We hope to reach these retailers through Orderchamp. Our customers consist of a good mix of online & offline, but of course we currently see a lot happening online. The pacifier cords are also popular for (kids) concept stores. It is a hip product and ideal to give as a maternity gift to moms and dads. ”

The making of

The making of

In terms of future plans, what's in store for Babyzus?

What not 😉? We now finally have time to fully focus on Babyzus and continue to expand our range. We want to offer even more through Orderchamp in the future to be able to do even more for our retailers. We have translated our website into English for the private market so that we can realize our international ambitions in Europe. After market research, this turns out to be very interesting. ” 

Where do you find inspiration? 

”In many different places! We mainly look at which colors are on-trend, especially in the clothing industry. We notice that colors such as beige, hazelnut, white, rust and terra are very popular, but also leopard. While in the years before you had a lot more shades of gray and light tones. We try to make new combinations with this every time and then test which ones are successful with our customers! ”

Interested in purchasing Babyzus for your (web) store? Read the whole story of the makers in this blog and view the brand here on Orderchamp. Purchasing at Babyzus is easy and fast, with a minimum order value of € 75 and shipping time of 1-3 working days. Would you like to receive a sample of the products in advance? Babyzus would like to send a set (pacifier clip plus small teether) for only € 11.95 including shipping. Send us an chat message with your desired colors and address!

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