You see them more and more often: Instagram company account of beautiful brands with a cool feed. With their own branding, they present products that catch a lot of likes. It is often web shops with many involved followers on Instagram that provide a lot of exposure. But what is the secret of these brands? How do they get them in the picture?
Instagram offers many advantages for brands. What this platform can do for your brand? Using this channel can provide the following benefits:
It all starts with selecting eye-catching products. There is a lot of thought that needs to go into this. The trick is to start by zeroing in on a subcategory within a larger category. For example, don’t feature very general products such as honey or olive oil. Instead, opt for a product that contains honey or olive oil; such as a special face cream that is refined with honey or olive oil. Or, instead of a standard iPhone case, feature covers made from unique materials, such as wood. Choosing a “niche” product to feature will draw attention your way.
Showcasing a product in its standard packaging simply won’t cut it for the customer. What it ultimately comes down to is imaging and experience. Make sure that you present your products in a way that tells a story. This is the formula for brand success, even when you haven’t gained much traction yet. Through imagery, you can sell not only the product, but the experience. For example, don’t just sell a bamboo toothbrush, sell the importance of sustainability. By first responding to the customers’ emotions and feelings you will draw them in, and the product will then sell itself.
Once the product and the imagery are ready to go, you need to ensure that you are targeting the right audience. You can start by looking at the strategies that other “Instagram brands” are using. You want your marketing campaigns to get the same kind of exposure as those brands. Look into smart targeted advertisements that use lots of images and videos. Additionally, you can implement a smart contact strategy where you automatically follow relevant people in your space.
This might sound like a big investment of both time and money, but ultimately, it will give you the results you want. If you appeal to the right target audience on Instagram, using a good story, and a nice “niche” product that is branded properly, you’ll be well on your way to becoming a successful brand before you know it!
In short: Instagram is an indispensable tool to use. Curious how you can optimally use this channel for your company? We give you the necessary tips and advice in our webinar: Instagram for Business. You can easily and easily review these below, just like our other webinars on our dedicated ones webinar page.
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