DROPSHIPPING

What you need to know before starting a dropshipping business

Dropshipping has become an attractive business model for entrepreneurs looking to start an online store without upfront inventory costs. It offers flexibility and scalability, but success depends on more than just listing products online.


To build a profitable and sustainable dropshipping business, retailers need to focus on supplier reliability, shipping logistics, product selection, legal compliance, and customer service.
This guide outlines essential factors to consider before launching a dropshipping store, along with actionable strategies to help navigate common challenges.
 

Treat dropshipping as a real business

One of the biggest misconceptions is that dropshipping is a passive income stream. While it eliminates the need for inventory management, it still requires ongoing effort to be successful.
 
Key steps for running a sustainable dropshipping business:
  • Brand development: Establish a clear brand identity and professional online presence.
  • Marketing strategy: Invest in SEO, paid ads, and email marketing to drive traffic.
  • Supplier management: Work with trustworthy suppliers to ensure product quality and fast fulfillment.
At Orderchamp, we know how important it is to streamline operations and maximize efficiency. That’s why Dropshipping by Orderchamp provides seamless integrations, helping retailers automate inventory management, pricing adjustments, and customer communication. Our curated selection of reliable suppliers allows retailers to focus on growth while ensuring a smooth fulfillment process.
 
 

Choose reliable suppliers

The quality of your products and the efficiency of your deliveries depend on the dropshipping suppliers you work with. Unreliable suppliers can lead to delays, refund requests, and poor customer experiences.
 
What to consider when selecting suppliers:

  • Shipping speed: Choose suppliers with fulfillment centers near your target market to minimize deliverytimes.
  • Product quality: Verify product standards through sample orders before listing them in your store.
  • Return policies: Work with suppliers who offer clear and fair return policies to avoid disputes.
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Platforms that curate a selection of verified suppliers can help ensure better product reliability and faster shipping, making it easier to manage customer expectations. Orderchamp’s dropshipping solution connects retailers with European brands that offer shorter delivery times and quality assurance.
 
 

Understand EU regulations and compliance

If you plan to sell in the EU, legal compliance is crucial. Ignoring regulations can result in penalties or product bans.
 
Key compliance areas:
  • VAT registration: Ensure proper VAT registration when selling across multiple EU countries. Orderchamp simplifies this by working with VAT-registered brands, making compliance easier for retailers.
  • Product safety: Only sell products that meet EU safety standards, such as CE marking for electronics, toys, and medical devices.
  • GDPR compliance: Protect customer data and ensure your website complies with data privacy regulations.
Using tax calculation tools and working with suppliers who meet EU regulatory standards can help you stay compliant and avoid legal risks.
 
 

Optimize shipping and fulfillment

Long shipping times are a leading cause of abandoned carts and negative reviews. Customers expect fast and reliable delivery, even from smaller online retailers.
 
How to improve shipping efficiency:
  • Partner with local suppliers: Reduce transit times by sourcing products from suppliers near your customers.
  • Provide accurate shipping estimates: Set clear expectations by displaying estimated delivery times on product pages.
  • Offer tracking information: Keep customers informed about their orders to improve transparency and trust.
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Using fulfillment solutions that integrate directly with your store can further streamline shipping and ensure timely deliveries. Orderchamp’s dropshipping platform offers access to local European brands, reducing shipping times and ensuring a smoother fulfillment process.
 
 

Manage profit margins strategically

Dropshipping often has lower profit margins than traditional retail due to per-unit costs and advertising expenses. However, strategic pricing and cost management can help maintain profitability.
 
Ways to improve profitability:
  • Focus on niche products: Selling specialized products with high demand and low competition can improve margins (e.g., plant dropshipping, candle dropshipping, or “eco-friendly” goods).
  • Use data-driven pricing strategies: Adjust pricing based on market demand, competitor analysis, and profit goals.
  • Reduce unnecessary fees: Work with suppliers or platforms that offer transparent pricing without high commissions.
Running regular financial reviews and optimizing advertising spend will help keep costs under control while maximizing revenue. Unlike some platforms that charge commissions on each sale, Orderchamp operates on a commission-free model, allowing retailers to retain more of their profits.
 
 

Provide strong customer support

Even though suppliers handle fulfillment, your store is responsible for all customer interactions. Poor service can lead to chargebacks and negative feedback.
 
How to enhance customer service:
  • Set clear return policies: Ensure your return terms align with those of your suppliers and communicatethem clearly on your website.
  • Use automated customer support tools: Chatbots and automated email responses can handle common inquiries efficiently.
  • Maintain supplier communication: Choose suppliers who allow direct communication so you can quickly resolve customer issues.
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Providing excellent service builds trust and increases customer retention, leading to long-term success. Orderchamp facilitates direct communication between retailers and brands, helping resolve customer issues more efficiently.
 
 

Select the right products for dropshipping

Not every product is suited for the dropshipping model. Some items have high return rates, fragile packaging, or low profit margins.
 
Best product types for dropshipping:
  • Niche items: Specialized products that target specific customer interests (e.g., toy dropshipping, fragrance dropshipping, or other unique goods).
  • Lightweight & durable goods: Easier and cheaper to ship with lower damage risks (e.g., tea dropshipping, candle sets, or small home décor).
  • Branded & unique products: Items that stand out from mass-produced competitors (e.g., supplement dropshipping, matcha tea dropshipping, or handcrafted products).
Avoid selling goods with high competition or items that require extensive after-sales support, as these can lead to logistical challenges and lower customer satisfaction. Orderchamp offers an extensive selection of unique, high-quality European products, giving retailers an edge in choosing the right inventory for their niche.
 
 

A complete dropshipping solution with Orderchamp

Dropshipping by Orderchamp is designed to help retailers tackle every aspect of their dropshipping business, from supplier selection to shipping and compliance. With a curated marketplace of reliable European brands, seamless store integrations, and commission-free pricing, retailers can scale efficiently without the common pitfalls of traditional dropshipping. Whether you’re looking to streamline operations, improve customer satisfaction, or optimize profitability, Orderchamp provides the tools and resources to help you succeed in the competitive e-commerce landscape.
 
Some Orderchamp dropshipping brands:
 

Pip Studio

Mica Decorations

J-Line

House Nordic ApS

 
 

Final thoughts

Dropshipping is a viable and scalable business model, but success requires careful planning, reliable partnerships, and a strong focus on customer experience. By selecting quality suppliers, optimizing shipping, understanding legal compliance, and managing operations effectively, entrepreneurs can build a profitable dropshipping store that stands out in a competitive market.
 
For more insights and resources, explore our latest guides on streamlining operations and scaling your online business efficiently.
 

Start dropshipping with Orderchamp

Sell top European brands risk-free—no inventory needed. Connect with 150,000+ retailers and automate your business today!

 

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