BRUSSELS, March 7th, 2024 - Trademart and Orderchamp go omnichannel! Under the 'Trademart on Orderchamp' proposition, retailers can now not only make in-person purchases from Trademart showrooms but also explore and buy online from a growing selection of Trademart brands, and, in addition, lots of inspirational Orderchamp brands. This empowers Trademart brands to unlock their omnichannel ambitions, and more exhibitors are added to the online assortment in the coming period. Orderchamp brands will also gain the opportunity to establish offline sales locations within the expansive 200,000 m² Trademart facility, creating inspiring shop-in-shops, to meet buyers in a radius of 150 km around Brussels.
This collaboration offers significant advantages for Trademart exhibitors selling from direct available stock, as well as their retail and project customers, who can now seamlessly transition to online purchasing. Beyond the larger online assortment, retailers can easily discover and acquire their preferred Trademart brands through a dedicated 'Trademart-branded user experience' on the Orderchamp platform. This not only elevates the visibility of offline exhibitors but also broadens the accessibility of their products to a wider audience.
“Within the retail industry, the integration of a physical location and a digital platform holds significant importance. It is imperative to maintain the tangible aspect of products in our sector. Simultaneously, we aim to facilitate easier communication between retailers and exhibitors through our online presence. The partnership with Orderchamp enables us to effectively execute our omnichannel strategy.” - says Guy Stevens, CEO Trademart.
The ambitions of this collaboration are substantial, as Joost Brugmans, CEO of Orderchamp, affirms, “In collaboration with Trademart, we are once again taking a big step to offer European buyers enhanced possibilities. Orderchamp's technology is utilized to provide Trademart exhibitors and retailers with a seamlessly integrated online experience, while our brands and buyers gain access to a physical location for omnichannel operations. Two market leaders mutually reinforcing each other and elevating the entire industry.”
The benefits of this strategic partnership are immediately available to existing Trademart customers, and the platform welcomes new users to explore the enhanced shopping experience. Trademart and Orderchamp are dedicated to creating a seamless and innovative B2B commerce experience, marking a significant step forward in the evolving retail climate. This collaboration promises growth and convenience for all parties involved.
Trademart is the largest B2B purchasing center in Europe with more than 1,500 brands in various retail sectors such as fashion, baby & kids, home & living, sports & services. Retailers and other professionals can go there physically to put together their collections or projects on pre-order or in stock.
Orderchamp is a digital wholesale platform connecting brands and retailers throughout Europe. The Amsterdam scale-up offers a unique and high-quality range with more than 1 million products from more than 7,000 different European brands on its platform.
Orderchamp was founded in 2019 by Joost Brugmans (CEO), Max Verduyn (COO) and Menno Wolvers (Head of Engineering), Ruud Stelder (investor) and Dennis Cuijpers (investor). In addition to the Netherlands, the platform is also active in Belgium, Germany, Austria and France and serves various customers from all over Europe. The company's investors include henQ, Prime Ventures, Stefan van den Berg (former CEO AfterPay), Thomas Plantenga (CEO Vinted / Kleiderkreisel) and Zhong Xu (CEO Deliverect). Orderchamp has raised more than €20 million in growth capital since its founding.