An intentional approach to Summer in retail
There’s a certain rhythm to summer. Mornings seem softer, colors feel brighter, and everyday moments take on a slower, more intentional pace. It’s a season where people simplify their lifestyles, swapping routines for rituals, layering down to essentials and choosing quality over quantity.
For retailers, it’s a powerful opportunity to offer the right products at the right moment, guided by what customers truly need. That’s why our
Summer 2025 curation doesn’t just follow fleeting trends - it’s rooted in customer behavior, product longevity, and seasonal relevance.
Every item has been thoughtfully selected to reflect how your customers actually live during this time of year, creating long-term value for your store. Whether it’s dining outdoors, taking care of themselves, dressing for a summer wedding or spending time with family.
This collection offers a fresh perspective for stores looking to align their product range with the air of Summer.
Moments made for the outdoors
Summer days are shaped by habits: small moments that feel big when enjoyed outside. Whether it’s a quiet morning coffee in the garden or a family picnic in the park, our curated selection of brands and products supports those everyday rituals with both, style and functionality.
In 2025,
outdoor living is evolving with consumers prioritizing compact and multi-use items. Reusable picnicware, cooler bags, foldable blankets, and shareable snacks make spontaneous outings easy. In addition, we’ve included Summer-ready items for the little ones like sun hats, outdoor play accessories, and soft essentials so that your store can offer something for every customer segment. Each item has been chosen with usability and aesthetic appeal in mind.
Use these lifestyle-driven items to build themed displays that feel natural, seasonal, and ready to use.
Refresh and radiate
The warmth of the season invites a slower pace and with it lighter routines and radiant skin. This summer, skincare is all about minimalism and multi-functionality, also known as “skinimalism” where fewer products do more like a sunscreen-moisturizer. Customers are reaching for SPF that feels like skincare, facial mists that revive on the go, and wellness rituals that slow things down. Summer is a time to refresh, and that mindset opens the door to a new wave of beauty and self-care.
These products are ideal for gift boxes, weekend bags, or in-store rituals that center around calm, wellness, and simplicity. They also respond to a growing demand for sustainability and transparency in beauty - values that continue to shape consumer choices.
Retailers can benefit from merchandising these items alongside fashion or travel goods to create an immersive seasonal experience. Let your customers radiate with summer skin care that feels as good as it looks.
Light layers, bold statements
As wardrobes get lighter, so do the styles. Summer 2025 invites fashion that flows and flatters such as easy silhouettes, breathable materials and accents that pop. It’s a season for natural textures, unexpected color pairings and statement accessories. Especially trending are nautical stripes and bohemian flair, paired with the color of the season - a soft butter yellow.
Weddings are also big this time of year, and your customers are searching for elegant outfits that work for both ceremonies and celebrations. From flowy dresses and linen sets to statement jewelry and soft tailoring, this edit is perfect for event dressing that can be re-purposed for future occassions.
Each piece is designed with versatility and quality in mind - ideal for customers looking for style without effort. Whether your shoppers are planning a getaway or just transitioning their wardrobe for the season, this edit offers timeless value with visual appeal.
Retailers can style these looks by mood or occasion: beach day, city stroll, or garden party to showcase summer's most wearable trends.
Little Explorers, big adventures
For families, summer is a season of imagination. From backyard picnics to beachside adventures, little ones are making memories under the sun and your shop can help set the scene.
Our Summer 2025 picks for kids and babies celebrate those golden hours of outdoor play. This year, retro kidswear, vibrant hues, and sustainable materials take center stage - from sustainable beach toys and splash-safe accessories to breathable babywear and garden games, the collection caters to all kinds of family adventures.
Retailers can bundle these pieces into travel kits, holiday gift boxes, or “first summer” baby sets to inspire easy gifting and higher basket values.
Curated to support your goals
Every product in this curation was chosen with a clear goal: to help you create a thoughtful, relevant summer assortment. Instead of following fleeting trends, we focus on customer behavior and product longevity, ensuring each item brings long-term value to your store.
We’ll continue to highlight different themes and bestsellers throughout the season, offering you a steady flow of ideas and high-performing products.
Whether you’re merchandising by mood, preparing for events, or simply looking for a well-rounded summer update, this curation brings everything together in one place.