Case Study: How Studio Mirabella launched their B2B brand on the Orderchamp marketplace

Introduction

Studio Mirabella, a German design brand founded in 2024, is known for its vibrant postcards, posters, and stationery. What began as a passion project quickly grew into a B2B business. With a commitment to high-quality, sustainable, and ethically made products, Studio Mirabella aimed to expand beyond their local store and reach retailers across Europe.

Before launching as a brand on Orderchamp’s marketplace, Studio Mirabella was already shopping on the platform. They were impressed by the user-friendly interface, easy product discovery, and well-organized wholesale events. These positive experiences convinced them that Orderchamp was the perfect platform to showcase their products and connect with new customers.

Their goal: to establish a strong B2B presence and secure their first wholesale orders. By using Orderchamp as their primary B2B sales channel, Studio Mirabella quickly gained visibility, reached international markets, and saw impressive growth in just a few months. In fact, Orderchamp now accounts for 73% of their B2B sales.

Launching on Orderchamp

Before Studio Mirabella launched their B2B brand, they were already familiar with Orderchamp as buyers. Their positive experience on the platform—appreciating the clear layout, easy product discovery, and well-organized promotional events—made it an obvious choice to use Orderchamp for their own B2B business. This solid foundation gave them confidence in using the platform to launch and expand their B2B business.

Studio Mirabella quickly set up their storefront on Orderchamp, benefiting from a seamless process that allowed them to go live within a short time. The customer support from Orderchamp was crucial, providing quick and effective assistance whenever they had questions or needed help. As Samira-Sophie, the founder, shares, “The process went very smoothly: we were quickly accepted as a brand, could easily set up our products, and were live within a short time.”

They maximized their presence on the marketplace by:

• Setting up a storefront: With a quick and easy setup, Studio Mirabella was able to get their products live and receive their first order within a day.
• Participating in marketplace events & promotions: Joining Orderchamp’s events helped them raise brand awareness and connect with new customers. The easy setup for promotions provided a crucial visibility boost, expanding their reach.
• Personal outreach: They sent handwritten postcards to prospective customers, introducing their B2B offerings on Orderchamp and showcasing their personal touch. Additionally, they used Orderchamp’s Brand Campaigns feature to send promotional emails to both existing and potential customers.
• Using analytics: Studio Mirabella made full use of Orderchamp’s analytics tools to track visitor behavior so that they could optimize their product range, and improve conversion rates. Gaining insights on abandoned carts allowed them to gain valuable insights that helped them make decisions regarding their product assortment.
  
  

Early results and next steps

Studio Mirabella’s experience with Orderchamp has exceeded expectations, with rapid growth in customer acquisition and positive feedback from international retailers. 

“We didn't expect that we would achieve such a high level of visibility and gain new customers so quickly as a completely new brand."

In just a few months, they've achieved impressive results:

• Over 900 potential customers were added to their business contact list through events and active
  promotional efforts.
• Their first order came in just one day after launching, and 30% of their orders have come from international retailers in countries such as Belgium, the Netherlands, and Austria.
• A 2.19% conversion rate from visitor to buyer, highlighting the effectiveness of their storefront and outreach.
• 73% of their B2B sales have been generated through the Orderchamp marketplace, a testament to the platform’s vital role in their growth.

These early results reflect the power of leveraging the right platform for growth. By utilizing Orderchamp, Studio Mirabella quickly established a strong B2B presence, gained visibility, and connected with retailers across Europe. Their participation in events further boosted their visibility and sales, proving how even a small brand can stand out during promotional opportunities. The rapid success they experienced highlights the immense potential of B2B marketplaces, particularly when paired with an engaged and proactive approach from the brand.

Looking ahead, Studio Mirabella plans to grow on the platform even more by:

• Increasing their product assortment with new designs and collections.
• Expanding their reach to even more customers across Europe and beyond.
• Launching a new collection in Spring 2025, adding fresh variety and broadening their appeal.

Conclusion and key takeaways

Studio Mirabella’s journey showcases the impact of leveraging the right platform to rapidly grow a new B2B brand. By choosing Orderchamp, they were able to easily establish an online presence and reach a broad audience of retailers across Europe, with minimal effort and cost. Their goal to build brand awareness and secure their first wholesale orders was quickly realized. The combination of engaging in marketplace events, utilizing personalized outreach, and making use of Orderchamp’s powerful analytics tools set them up for success from the start.