CASE STUDY

How Modeus digitized and scaled their B2B sales with Orderchamp Cloud

Discover how home decor brand Modeus transformed its wholesale operations, streamlined B2B order management and elevated their customer experience using the Order Portal.


Introduction: A modern solution for a modern brand

Modeus, the design-focused company behind the Jesper Home interior collection, is known across Europe for offering high-quality, timeless home decor. As a trusted brand on the Orderchamp Marketplace since 2019, Modeus has built strong relationships with independent retailers who value both style and service.
 
But while their product offering was top-tier, their wholesale operations were stuck.
 

“We knew things had to change when over half of our B2B orders were still coming in manually, even though we had a digital storefront. It was inefficient for us, and our customers didn’t exactly love it either.”

 
So, Modeus aimed to optimize wholesale ordering, automate more tasks and reduce manual work. That tipping point sparked a digital transformation that led Modeus to the Order Portal

 

The challenge: Outdated systems and inefficient workflows

Before launching their B2B webshop powered by Orderchamp Cloud, Modeus relied on another B2B software solution. While functional on paper, the reality was a slow, rigid and disconnected experience for both their internal team and their B2B customers.
 

Key problems included:

  • Slow page performance: frustrating users and reducing conversion

  • Limited autonomy: basic updates like pricing or content required external support

  • Poor UX: leading to low adoption by retail partners

  • Manual ordering: with more than 50% of orders arriving via email or phone

  • Lack of flexibility: in setting custom pricing or managing promotions

 

 “What ultimately convinced me were two things. Firstly, the Orderchamp team gets B2B. You’ve built one of Europe’s leading B2B marketplaces, so you don’t just understand the pain points; you’ve actually lived them. Secondly: you had a clear vision of what a purpose-built ordering tool should look like. And you were committed to building it with customer feedback front and center.” says Guido

 

The solution: Digitizing wholesale with the Order Portal

When exploring potential solutions, the Orderchamp Order Portal stood out due to its promise of being easy to set up and specifically designed for B2B needs. The appeal of having a fully branded shop with their own domain was also a significant factor. Furthermore, the potential for the Order Portal to integrate with their existing business systems, such as their ERP Exact Online Handel was very important.
 
The customisable storefront offered the opportunity to create a branded experience. The promise of easy order processing was also a major draw, allowing retailers to browse and order without manual back-and-forth. As Guido explains: “The Order Portal focuses our customers on placing orders, easily and intuitively. And it gives us full control of the experience.”
 
Last, features such as the ability to set their own wholesale price lists and managing payments with payment terms efficiently were also important considerations. 
 
13-4
 
The Order Portal stood out as a purpose-built B2B tool that offered Modeus full control over their wholesale channel without compromising on user experience or brand identity.
 

So in short:

  • Fast implementation with no coding required

  • Fully branded storefront, styled to match their look and feel

  • Own domain and full customer data ownership

  • Custom pricing, order rules, and regional settings

  • Simple product syncing from existing systems

  • Seamless & fast self-service for retailers, available 24/7

 
 

Real impact: Streamlined operations and happier customers

Since going live with their Order Portal, Modeus has seen measurable improvements across operations and customer engagement.
 
blog-banners (6)
 

Results at a glance:

  • Manual orders reduced from 50% to under 10%, with further reductions expected

  • Improved customer adoption and satisfaction, with increased order frequency

  • Faster workflows with less time spent on back-and-forth communications

  • Greater team focus on growth, product development, and customer service

 

“It's been night and day. We’ve already seen a significant drop in manual orders, down from over 50%, and we expect that to drop further to just 1% as we continue to roll out further. This is a huge time saver and was one of the key reasons for doing this in the first place. Features like email sign-on (no longer requiring remembering a password) make it so much easier for them to place orders regularly. The Order Portal does exactly what it needs to do, it focusses our customers on placing that order, which is the key reason they log in.” says Guido
 
 

What’s next: Continued innovation and integration

As one of the early adopters, Modeus continues to work closely with the Orderchamp product team. Looking ahead, they’re particularly excited about two new features on the roadmap:
 
An on-the-go ordering app for sales reps, showrooms, and trade fairs, complete with offline capabilities. Sales reps and agents can access the latest catalog, enter orders, and sync them later without needing a constant wifi connection.
 
This tool will automatically read incoming PDF or email orders and convert them into draft orders within the Order Portal. It will eliminate manual entry, reduce errors, and unify all order channels in one platform.
 
“These tools will take our efficiency to the next level, bringing every B2B order, regardless of how it’s received, into one seamless flow.” says Guido
 
 

Concluding thoughts: A scalable foundation for B2B growth

The move to the Order Portal has not only helped Modeus modernize its B2B operations but has also strengthened its relationships with retailers through a faster, smarter and more professional experience. 
 

If you're considering the Order Portal, don’t wait. Sign up today, and go live yesterday, It’s built by people who understand the B2B world, and the value is immediate.

 
Orderchamp Cloud has now become the central hub for Modeus’ wholesale business, streamlining processes, improving customer experience and supporting their ambitions to scale across Europe and beyond. We can do that for your brand or wholesale business too!
 
 

Power your B2B sales with the Order Portal

Set up your own branded wholesale portal, automate orders, and sell effortlessly to your business customers.
 

Similar posts